Website & Digital Marketing Training Program

OUR TRAINING APPROACH 

Theory 

Practical

Assignments 

Certificate 

Job Openings

WHY THE CAMPAIGN .IN

WEEKEND PROGRAMS

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We offer weekend programs  that suits working professionals & students. Our programs are carried out either In Campus (Client Place) for bulk trainees or Out Of Campus (The Campaign .In Premises) for individual bookings. Training program timings are scheduled from morning 8.00 am to 10.00 pm.

ONLINE SUPPORT

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The Campaign .In offers online support to its trainees, during the training programs schedule to help them queries related to their desired training program. Our experts from India & USA shall be available, based on scheduled time slot to address queries related to training program and help our trainees to gain required skill set adequately.

RECOGNITION 

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The Campaign .In as an consortium works with various Educational Institutions & Corporate Organizations providing wide range of services. Our certification shall be highly regarded among our market connects across the globe and shall provide edge during the job placement.

INDUSTRY CONNECT

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The Campaign .In, helps our trainees by providing opportunity to rub shoulders with Industry Experts to understand both technical & business requirements of your desired training program. This provides our trainees to explore job & business opportunity.

CAREER MANAGEMENT

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The Campaign .In, HR & Ops division provides necessary career management services to all our trainees to help them in building their resume & career placement via our network connects. Our trainees get free career management tips & techniques to build & present their portfolio effectively. 

JOB PLACEMENT 

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The Campaign .In, HR & Ops division provides humongous opportunity to our trainees for job placement via our network of corporate. This provides edge for our trainees to beat the crowd and grab their desired job effectively.

  

OVERVIEW OF TRAINING PROGRAM

 

DIGITAL MARKETING

TRAINING PROGRAM OVERVEIW

Introduction to  Digital Marketing

  • Overview of Digital Marketing
  • Different online marketing channels
  • Understand the journey of online customer
  • Key Terminologies in online Marketing
  • Overview to Content Management System
  • Overview of case study and business model

Search Engine Optimization

  • Overview of Search Engine Optimization (SEO)
  • Importance of Search Engines and how it works?          
  • On Page SEO vs. Off – Page SEO  
  • Important components of on-page SEO
    • Content
    • Keyword selection and its usage
    • Right Placement of content
    • Website architecture

Search Engine Marketing

  • Introduction to Search Engine and PPC Marketing (SEM)
  • Overview and setup of Google AdWords (PPC Platform)
  • Type of Ads Google AdWords serves
    • a. Search Ads
    • b. Display Ads
    • c. Product Listing Ads
    • d. Video Ads
  • Important components of PPC Marketing
    • a. Keyword Selection and its usage
    • b. Way to craft a powerful USP
    • c. High converting landing page
    • d. Compelling Ads
      • i. Tips for writing the ad headlines
      • ii. Usage of Keyword in Ad copy

Social Media Marketing

  • Importance of social media marketing and its pillars
  • Overview of creating a social media marketing plan
  • Facebook marketing and its effective hacks
  • LinkedIn marketing and its best practices
  • Twitter marketing and its components
  • Overview of Online Reputation Management (ORM)

Email Marketing

  • Importance of Email Marketing
  • Problems with Email Marketing
  • Best practices of effective emails
  • Email marketing campaign creation
  • Email Workflows
  • Email Metrics
  • Drip email marketing and auto responders

Mobile Marketing

  • Introduction to Mobile Marketing
  • Importance of mobile friendly website and content
  • Overview of AMP (Accelerated Mobile Page) and its importance
  • Usage of Mobile App in marketing mix
  • App building and monetization
  • Listing on app stores
  • App Store Optimization
  • Mobile advertising practices for email
  • Mobile marketing campaign on other’s app

Google Analytics, Google Adsense & Google Maps (Local SEO)

  • Overview of web analytics
  • Need of Google Analytics platform
  • Installation and setup of Google Analytics  
  • Techniques to read the Google Analytics data
  • Automate the summarization of Google Analytics data
  • Custom reports, dashboards, and segments in Google Analytics 

Marketing Automation

  • Importance of marketing automation
  • Problems faced by marketers
  • Benefits of marketing automation
  • Introduction to marketing automation platform 
  • Marketing automation setup
    • Automation Software Dashboard
    • Customization 
    • Lead Generation & Details 
    • Configure & Manage Lead Stages 
    • Segmenting Leads 
    • Email Campaigns  
  • Reports & Analytics

Web Analytics

  • Overview of web analytics
  • Installation & Setup Of Google Analytics 
  • Tips & Techniques To Read Google Analytics Data 

Introduction To Web Technology

  • Web Hosting & Domain 
  • Content Management System
  • WordPress Installation & Setup
  • Other Technology Support To Establish Your Own Website / Blog

Getting Started

  • How to Setup Local Environment
  • Design & Structuring Of Website
  • Creating Flowchart Inclined To Your Business Vision
  • Planning & Execution Of Content 

WordPress 

  • Installation & Setup 
  • Understanding Themes & Plugins
  • Creating Pages / Posts
  • SEO For Website
  • Setting Up Call To Action (Forms etc)
  • How To Manage Web Analytics 
  • How To Map Customer Momentum & Link To Strategy
  • Linking Website To Various Social Medias 

Website Marketing Techniques

  • Setting Up Lead Generation Process
  • Key Action Points For Website Marketing
  • Tools & Techniques To Market Website For Leads
  • How To Connect Website For Various Digital Marketing Mediums 

 

OUR CORE TRAINING TEAM

Learn From Expert 

MURALI KRISHNA
DIGITAL MARKETING TRAINER
SHARATH BABU
LIFE SKILL TRAINER
RAJU V K
SALES & MARKETING TRAINER
VINODH KUMAR
AI & ML / R Programming TRAINER (INDIA)
SUNIL
AI & ML / R Programming TRAINER (USA)
LAKSHMIKANTH
WEBSITE / DIGITAL MARKETING TRAINER
SHRUTHI MISHRA
NLP TRAINER